Contrary to popular and uneducated belief there is a difference in performance in audio and video cables, INCLUDING digital cables. Now with audio digital cables there is a huge difference in sound performance and this includes hdmi. As for video, there is a difference but I will say it is smaller to detect. The video source and display must be calibrated at a high level to see and appreciate the differences.
Price is not always a indication of higher performance thought, there are lower priced cables that can perform extremely well if not out perform much higher priced cables.
As for gold, gold has nothing to do with performance of a cable. Gold is often used because it does not oxidize as quickly as other metals. As a conductor it is not as good as silver or copper, but these metals oxidize very quickly. There are high end cable manufactures that use connectors used from much different materials to both give good conductivity and minimize oxidation, like rhodium plating.
Many cheaper manufactures use gold connectors to make there product look like your getting a high quality cable, when in fact there is nothing significant in the cable technology behind them.
People that think digital is digital and it either works or doesn't would be seriously uninformed. There are several things that affect a digital transmission, and some things that are not completely explainable even to this day, especially in digital transmission of a audio signal. We know that any limitation in bandwidth, or issues with jitter (a form of digital distortion) that effects audio performance. For example, toslink is known to have limited bandwidth and introduces a significant amount of jitter when compared to coaxial digital connections and SPIDF. With that said, you will not get the high resolution of sound you get from the other types of digital connections. That is why no one uses toslink in high end audio systems.
So with that said, yes there is a difference in hdmi cables. So no digital is not just digital.
Yes there are much better cables, and the best way to know your getting better cables, is to read reviews from magazines who believe in and know about better cables, like Absolute Sound, and Stereophile.
No we are not nuts, we just know more than the average consumer about getting the best performance possible, and no its not just about selling more expensive cables, although there is a often a correlation to higher price and better performance.
Kevin
40 years high end audio video specialist